Losing Big

America’s Reckless Bet on Sports Gambling

By Jonathan D. Cohen

For some, gambling remains a harmless pastime, but for many, it can be ruinous. Losing Big tells the story of the astonishing rise of the online sports gambling industry—and the crisis left in its wake.

Losing Big

Overview

Inside America’s preventable sports-gambling debacle.

In 2018, the United States Supreme Court opened the floodgates for states to legalize betting on sports. Eager for revenue, almost forty states have done so. The result is the explosive growth of an industry dominated by companies like FanDuel and DraftKings. One out of every five American adults gambled on sports in 2023, amounting to $121 billion, more than they spent on movies and video games combined.

The rise of online sports gambling—the immediacy of betting with your phone, the ability of the companies to target users, the dynamic pricing and offers based on how good or bad of a gambler you are—has produced a public health crisis marked by addiction and far too many people, particularly young men, gambling more than they can afford to lose. Under intense lobbying from the gaming industry, states have created a system built around profit for sportsbooks, not the well-being of players.

In Losing Big, historian Jonathan D. Cohen lays out the astonishing emergence of online sports gambling, from sportsbook executives drafting legislation to an addicted gambler confessing their $300,000 losses. Sports gambling is here to stay, and the stakes could not be higher. Losing Big explains how this brewing crisis came to be, and how it can be addressed before new generations get hooked.

 

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About the Author

Jonathan D. Cohen is the Joan and Irwin Jacobs Senior Program Officer for American Institutions, Society, and the Public Good at the American Academy of Arts & Sciences. He is the author of For a Dollar and a Dream: State Lotteries in Modern America as well as the co-editor of Long Walk Home: Reflections on Bruce Springsteen, and All In: The Spread of Gambling in Twentieth-Century United States. His writing has appeared in the New York Times, Wall Street Journal, Washington Post, and many other outlets. He lives in New Haven, CT.

Jonathan D. Cohen
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