Sasha Issenberg at the Pen & Pencil Club
Thursday, March 14, 2024
7:00pm — 8:00pm ET
Pen & Pencil Club
How can political campaigns fight back against disinformation?
A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called “Moneyball for politics,” journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are navigating the era’s most pressing challenge: how to win in a world awash in lies.
The Lie Detectives presents a vivid snapshot of a political class trying to come to terms with an exploding social media landscape and using every weapon in its arsenal to counter the biggest threat it has ever faced to its way of doing business and winning power.
Sasha Issenberg is a journalist and the author of four previous books, including The Victory Lab: The Secret Science of Winning Campaigns and, most recently, The Engagement: America’s Quarter-Century Struggle Over Same-Sex Marriage. He teaches in the UCLA Department of Political Science and is a correspondent for Monocle. His work has also appeared in New York, The New York Times Magazine, Bloomberg Businessweek and Politico Magazine.
How can political campaigns fight back against disinformation? A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called “Moneyball for politics,” journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are navigating the era’s most pressing challenge: how to win in a world awash… more
Pen & Pencil Club