Sasha Issenberg at Politics and Prose

Wednesday, March 13, 2024
7:00pm — 8:00pm ET
Politics and Prose

How can political campaigns fight back against disinformation?

A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called “Moneyball for politics,” journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are navigating the era’s most pressing challenge: how to win in a world awash in lies.

The Lie Detectives presents a vivid snapshot of a political class trying to come to terms with an exploding social media landscape and using every weapon in its arsenal to counter the biggest threat it has ever faced to its way of doing business and winning power.

 

Sasha Issenberg will be in conversation with Kristen Welker, moderator of Meet the Press.

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Sasha Issenberg is a journalist and the author of four previous books, including The Victory Lab: The Secret Science of Winning Campaigns and, most recently, The Engagement: America’s Quarter-Century Struggle Over Same-Sex Marriage. He teaches in the UCLA Department of Political Science and is a correspondent for Monocle. His work has also appeared in New York, The New York Times Magazine, Bloomberg Businessweek and Politico Magazine.

Kristen Welker is the 13th moderator of Meet the Press. Previously, she served as co-anchor of Weekend TODAY and covered the White House for NBC News for over a decade, notably earning wide praise for her performance as moderator of the final presidential debate between former President Donald Trump and Joe Biden. Welker previously served as a network correspondent in Burbank, Calif. and as an anchor and general assignment reporter at Philadelphia NBC station WCAU-TV.

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