Sasha Issenberg at Book Soup
Wednesday, March 20, 2024
7:00pm — 8:00pm PT
Book Soup
How can political campaigns fight back against disinformation?
A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called “Moneyball for politics,” journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are navigating the era’s most pressing challenge: how to win in a world awash in lies.
The Lie Detectives presents a vivid snapshot of a political class trying to come to terms with an exploding social media landscape and using every weapon in its arsenal to counter the biggest threat it has ever faced to its way of doing business and winning power.
Sasha Issenberg will be in conversation with journalist Todd Purdum.
Sasha Issenberg is a journalist and the author of four previous books, including The Victory Lab: The Secret Science of Winning Campaigns and, most recently, The Engagement: America’s Quarter-Century Struggle Over Same-Sex Marriage. He teaches in the UCLA Department of Political Science and is a correspondent for Monocle. His work has also appeared in New York, The New York Times Magazine, Bloomberg Businessweek and Politico Magazine.
How can political campaigns fight back against disinformation? A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called “Moneyball for politics,” journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are navigating the era’s most pressing challenge: how to win in a world awash… more
Book Soup